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Korea’s market volatility becomes TV entertainment

Published 2026-08-10

Amid the highs and lows of South Korea’s stock market, a new television trend is taking shape — entertainment programs built around the emotional rollercoaster of investing. Rather than traditional financial programs, the shows turn stock trading into comedy and entertainment, following celebrities as they weather gains and losses. But as the format gains traction, concerns are also emerging over whether turning significant financial losses into entertainment could desensitize viewers to the ris

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