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Kayak Co-Founders Launch Lola — Booking Holdings’ New AI Assistant: Exclusive

Published 2026-09-29

Booking Holdings has spent years trying to stitch a trip together across separate apps. Lola wagers one assistant built from scratch, with a membership model and human concierge service, can finally hold it together.

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Frequently Asked Questions

What is Lola?

Lola is an AI assistant developed by the co-founders of Kayak under Booking Holdings, designed to streamline travel booking.

How does Lola differ from other travel apps?

Lola integrates a human concierge service with an AI assistant, offering a more cohesive travel planning experience compared to separate apps.

What is the membership model for Lola?

Lola operates on a membership model, providing users with personalized assistance and support for their travel needs.

Who are the co-founders of Lola?

Lola was co-founded by the creators of Kayak, aiming to enhance the travel booking process using AI technology.