The test is whether deep live pricing and trust engineering beat horizontal agents on convenience alone.
Metasearch refers to platforms that aggregate and compare travel options from multiple sources, allowing users to find the best deals.
They are focusing on deep live pricing and trust engineering to enhance user experience and compete with traditional horizontal agents.
Trust engineering builds user confidence in pricing accuracy and service reliability, which is crucial in the competitive travel market.
Yes, convenience remains important, but it's evolving with added layers of pricing transparency and user trust.