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JW MARRIOTT MARQUIS DUBAI INTRODUCES AURŌM, A TRANSFORMATIVE BOTANICAL BEVERAGE LAB OPENING SEPT

Published 2026-09-01

Located in the heart of Business Bay, JW Marriott Marquis Hotel Dubai is undergoing a property-wide enhancement project, with Aurōm set to open this September as one of its most distinctive new concepts. A transformative botanical beverage lab and specialty coffee destination, Aurōm brings together botanical science, precision coffee and immersive hospitality to offer a new take on the non-alcoholic beverage experience. Created in collaboration with The Herball and internationally acclaimed botanical innovator Michael Isted, the concept brings a new kind of social space to Dubai, where connection, creativity and well-being are cultivated through carefully crafted drinks, immersive rituals and innovative techniques.

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Frequently Asked Questions

What is Aurōm?

Aurōm is a transformative botanical beverage lab and specialty coffee destination at JW Marriott Marquis Dubai.

When will Aurōm open?

Aurōm is set to open in September.

What unique offerings does Aurōm provide?

Aurōm combines botanical science, precision coffee, and immersive hospitality for a new non-alcoholic beverage experience.

Who collaborated on the creation of Aurōm?

Aurōm was created in collaboration with The Herball and internationally acclaimed botanists.