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Japan and S. Korea remain each other's top destination

Published 2026-08-31

South Korea was the top overseas destination for Japanese travelers by market share, as a weak yen and the country's growing cultural pull draw record numbers of visitors, the Ministry of Culture, Sports and Tourism said Monday. Japanese arrivals reached 2.28 million in the first seven months of 2026, up 18.8 percent from 1.92 million a year earlier, the ministry said. That growth far outpaced the 4.1 percent rise in Japanese overseas travel overall, which totaled 8.14 million people through Jul

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Frequently Asked Questions

What is the top overseas destination for Japanese travelers?

South Korea is the top overseas destination for Japanese travelers.

How many Japanese travelers visited South Korea in 2026?

2.28 million Japanese travelers visited South Korea in the first seven months of 2026.

What factors are contributing to the increase in Japanese visitors to South Korea?

A weak yen and South Korea's growing cultural appeal are contributing to the increase in visitors.

How does the growth in Japanese travel to South Korea compare to overall travel?

The growth in Japanese travel to South Korea (18.8%) far outpaced the overall increase in Japanese overseas travel (4.1%).