Jamaica is placing community tourism at the heart of its Tourism 3.0 strategy, with Tourism Minister Edmund Bartlett urging local producers and communities to move from being "a nation of samples" to "a nation of ample." The initiative aims to strengthen local supply chains, resilience, and sustainable economic growth. SOURCE: Jamaica’s Bartlett Calls for Stronger Community Tourism Under Tourism 3.0 BY: eTurboNews
Tourism 3.0 is a strategy focusing on sustainable and community-based tourism.
It strengthens local supply chains, enhances resilience, and promotes sustainable economic growth.
Tourism Minister Edmund Bartlett is leading the initiative.
It refers to transforming Jamaica from just showcasing local products to fully embracing and utilizing them.