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Ixigo is taking a smart, low-risk approach to packaged travel. Rather than build and operate its own tours, it is testing demand by putting IRCTC-curated trips on its platform. If travelers bite, packaged tours could become the OTA’s next major product category.
Ixigo is testing demand for packaged tours by offering IRCTC-curated trips on its platform.
Ixigo is taking a smart, low-risk approach by not building its own tours initially.
If there is sufficient demand, packaged tours could become a major product category for Ixigo.
Uber is becoming a new distribution engine, potentially facilitating travel logistics for these tours.