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Inside Sonny's condo in Seoul: Eterno Cheongdam

Published 2026-07-20

Residents are designed not to cross paths. Service staff slips through hidden back corridors, guests are received in a separate lounge, and a fingerprint is all that opens the door. That is how Eterno Cheongdam looks after the 29 households in its single Cheongdam-dong tower, among them national soccer team captain Son Heung-min, who owns the most expensive home in the country. High-end residences trade on exclusivity. Few do so as hard as the building that has topped Korea's property valuations

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Frequently Asked Questions

What is Eterno Cheongdam known for?

Eterno Cheongdam is known for its exclusivity and high property valuations.

Who owns the most expensive home in Korea?

The national soccer team captain Son Heung-min owns the most expensive home in Korea.

How are residents and guests managed in the building?

Residents do not cross paths with service staff and guests, which are received in a separate lounge.

What security measures are in place at Eterno Cheongdam?

Access to the building is secured through fingerprint recognition.