G Adventures is moving beyond its traditional small-group adventure customer, and that changes both the size of the opportunity and the execution risk.
G Adventures is expanding beyond its traditional small-group adventure customers to capture a larger audience.
The company is targeting a revenue of $700 million for the year.
The shift in target market increases execution risk as G Adventures adapts its strategies and offerings.
The expansion requires G Adventures to innovate its services and marketing to appeal to a broader demographic.