India is compensating for shrinking marketing budgets by giving its airlines a bigger role in selling the country overseas. But this alone won't fix the structural challenges that continue to hold back inbound tourism.
The main issue is the shrinking marketing budget which affects promotional efforts.
The government is leveraging these airlines to promote India overseas and attract tourists.
No, while it may help, it won't address the underlying structural challenges in the tourism sector.
Challenges include inadequate infrastructure, safety concerns, and lack of marketing initiatives.