India has listed out four Ps for hitting 100 million visitors. It lacks a fifth: a published path. With arrivals falling, the hope is there’s a plan behind the promise, before this turns into a pipe dream.
The four Ps are Product, Price, Place, and Promotion to attract 100 million visitors.
Various factors contribute to declining foreign arrivals, including global competition and changing travel trends.
India aims to reach the target of 100 million visitors by the year 2047.
Currently, there is no published path detailing how India plans to achieve the 100 million visitor target.