IHCL would have preferred to enter Switzerland first, but instead chose Frankfurt, where strong India connectivity promised quicker returns, rather than rushing into a costlier, lower-yield Swiss market.
IHCL chose Frankfurt for its strong connectivity to India, promising quicker returns.
The rebound in Dubai's hotel market has stalled recently.
IHCL is targeting Switzerland and Southeast Asia for its expansion.
Market yields and connectivity are key factors in IHCL's decisions.