IHG Joins Hilton and Marriott With AI Search

IHG is the latest major hotel group to test natural-language search in its site and app. An equally notable move is its upcoming content platform to help ensure that its hotels' unique qualities are visible in AI-powered search results.

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Frequently Asked Questions

What is IHG testing?

IHG is testing natural-language search in its site and app.

Why is IHG launching a content platform?

To ensure hotels' unique qualities are visible in AI-powered search results.

Which other hotel groups have implemented AI search?

Hilton and Marriott have also implemented AI search features.

What benefits does AI search offer to users?

AI search offers more intuitive and personalized search results.