Iberostar Wave of Change, a movement pioneered by Iberostar Hotels & Resorts, has been recognised by the World Economic Forum (WEF) at the first edition of the Beyond Tourism Impact Stars awards. This recognition reflects the Group’s dedication to science-led operational innovation. By embedding sustainability across all areas of hotel management, Iberostar demonstrates that responsible tourism not only generates a positive impact on destinations but also serves as a key driver of operational efficiency and business resilience.
The Wave of Change movement is Iberostar's initiative focused on sustainability in tourism, emphasizing responsible practices in hotel management.
Iberostar was recognized by the World Economic Forum at the Beyond Tourism Impact Stars awards for its commitment to sustainability.
Iberostar integrates sustainability across all hotel operations, showcasing that responsible tourism benefits both destinations and operational efficiency.
Responsible tourism positively impacts destinations and is a vital factor for improving operational performance in the hospitality industry.