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IAG on Proving AI Value Before Scaling It

Published 2026-10-03

At IAG, AI proves its value in one airline before the Group expands it. Governance goes in from day one. Ben Dias says that’s what gives the Group confidence to scale across markets and brands.

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Frequently Asked Questions

How does IAG prove AI value before scaling?

IAG tests AI solutions in one airline first, assessing effectiveness before expanding to other markets and brands.

What role does governance play in IAG's AI strategy?

Governance is integrated from the beginning, ensuring compliance and confidence in scaling across the Group.

Why is confidence important for IAG's AI expansion?

Confidence in AI solutions allows IAG to scale efficiently and effectively across different airlines within the Group.