Hyatt Hotels Corporation has announced that Amar Lalvani has been appointed Hyatt’s first-ever Chief Creative Officer, in addition to his role as President & Creative Director of the company’s Lifestyle Group, effective immediately. Lalvani will continue to serve on Hyatt’s senior leadership team and report to Mark Hoplamazian, Hyatt’s Chairman, President and Chief Executive Officer. The appointment reflects Hyatt’s continued evolution as a more insights-led and brand-focused company with a simple ambition: to make each Hyatt brand more distinct and give guests a clearer reason to choose it.
Amar Lalvani is the newly appointed Chief Creative Officer of Hyatt Hotels Corporation and also serves as President & Creative Director of its Lifestyle Group.
This appointment marks Hyatt's commitment to becoming a more insights-led and brand-focused company.
Amar Lalvani reports to Mark Hoplamazian, Hyatt’s Chairman, President, and CEO.
The Chief Creative Officer is responsible for overseeing the creative direction and brand strategy of the company.