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Hyatt recently appointed Guido Fredrich as Vice President, Development Luxury and Lifestyle in EAME. In his role, Fredrich will lead the growth of Hyatt’s Luxury and Lifestyle portfolios across the region. He joins Hyatt at a pivotal moment for its regional expansion, as the company continues to strengthen its presence in culturally relevant gateway cities and iconic leisure destinations across Europe, Africa and the Middle East. Recent additions include Andaz Lisbon and Miraval the Red Sea, with highlights like Thompson Seville, Thompson Rome and The Standard Lisbon expected before the end of 2026.