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De-flagging from Waldorf-Astoria worked for The Boca Raton because Michael Dell's firm could absorb two years of pain and $400 million in capex.
The Boca Raton de-flagged to pursue independent branding and operational flexibility.
$400 million was invested in renovations and upgrades following the de-flagging.
The transition allowed The Boca Raton to enhance its unique identity and attract new clientele.
Michael Dell's firm has been instrumental in financing the changes at The Boca Raton.