Hotels are increasingly missing out on revenue opportunities because outdated payment infrastructure is unable to support the way modern guests buy experiences, according to new research from Journey. The company’s new white paper, Retailing the Entire Guest Journey, reveals a growing disconnect between changing guest behaviour and the systems many hotels rely on to sell rooms, dining, spa treatments and other guest experiences.
Hotels are missing out on revenue due to outdated payment systems that can't keep up with modern guest purchasing behaviors.
The research highlights a disconnect between guest expectations and the current systems hotels use to sell various experiences.
Hotels can enhance their payment infrastructure to better accommodate contemporary guest preferences and streamline the purchasing process.