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Hotel loyalty programs promise points, upgrades and exclusive rates. But Marriott Bonvoy, IHG One Rewards and World of Hyatt are also powerful tools driving travelers to book direct. What does that mean for consumers, travel agents, OTAs and independent hotels competing against the world's biggest hospitality groups? SOURCE: Hotel Loyalty Programs: Are Marriott, IHG and Hyatt Rewards Really About Loyalty? BY: eTurboNews