TripToTip
← Back to Travel News

Holiday Inn Express launches the world’s first Breakfast Pillow in Australia

Published 2026-08-24

Holiday Inn Express by IHG in Australia has launched the world’s first Breakfast Pillow for a limited time, inviting travellers to drift off to the soothing sounds of a free hot breakfast through four brekkie-inspired sleep tracks. Designed to help guests rest better, wake easier and start the day ready for whatever’s next, the custom-designed and built pillow features hidden speakers that transform comforting breakfast sounds into a unique sleep experience.

Read original source →

Frequently Asked Questions

What is the Breakfast Pillow?

The Breakfast Pillow is a custom-designed pillow with hidden speakers that play soothing breakfast-inspired sounds to enhance sleep.

Where can I experience the Breakfast Pillow?

The Breakfast Pillow is available at Holiday Inn Express locations in Australia for a limited time.

How does the Breakfast Pillow work?

The pillow features built-in speakers that play four brekkie-inspired sleep tracks to help guests relax and wake up refreshed.

Is there an additional cost for the Breakfast Pillow?

No, the Breakfast Pillow experience is complimentary for guests staying at participating Holiday Inn Express hotels.