Three of the world’s biggest hotel groups have launched debit cards in the UK and nowhere else. The reason has little to do with loyalty strategy.
The launch is part of a strategic move to enhance customer engagement and tap into the growing debit card market.
No, the debit cards are not directly tied to loyalty programs but aim to attract a wider customer base.
The cards typically offer benefits like cashback, discounts, and ease of use for hotel bookings.
Currently, they are only launched in the UK, with no immediate plans for expansion to other markets.