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Hilton Hires Uber’s Jeff Moore as CTO: Why Hotel Technology Leadership Is Changing

Published 2026-10-06

Hilton is bringing former Uber executive Jeff Moore into its top leadership as CTO. His appointment signals a bigger hospitality shift as AI, digital platforms, and technology move from hotel support functions into the C-suite. What should a modern hotel CTO accomplish, and are Hilton’s competitors making the same move? SOURCE: Hilton Hires Uber’s Jeff Moore as CTO: Why Hotel Technology Leadership Is Changing BY: eTurboNews

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Frequently Asked Questions

Who is Jeff Moore?

Jeff Moore is the former executive at Uber, recently appointed as CTO of Hilton.

Why is Hilton hiring a CTO now?

Hilton aims to integrate technology leadership into the C-suite amid the growing importance of AI and digital platforms in hospitality.

Are other hotel companies following Hilton's lead?

Yes, many competitors are also recognizing the need for technology leadership at the highest levels.

What should a modern hotel CTO focus on?

A modern hotel CTO should prioritize AI integration, digital transformation, and enhancing guest experiences through technology.