Facing a shortfall of high-paying foreign guests, Oberoi is spending more to win domestic travelers instead.
The ongoing effects of the pandemic and travel restrictions have led to a decrease in high-paying foreign guests visiting India.
Oberoi Hotels is increasing its marketing efforts and spending to attract more domestic travelers to compensate for the lack of foreign guests.
Oberoi is likely focusing on enhanced services, promotional offers, and targeted marketing campaigns aimed at the domestic market.
Luxury hotels like Oberoi experience revenue shortfalls and may need to adjust their business strategies to maintain profitability.