As the end of summer nears, slope-savvy Brits are locking in their ski trips earlier than ever. New booking data from award-winning UK ski holiday operator Heidi reveals record year-to-date growth, with early trends showing where - and when - UK skiers are choosing to go for winter 26/27:
Early booking data shows UK skiers are securing trips earlier, indicating a rise in demand for popular ski destinations.
While specific destinations are not detailed, overall growth suggests a preference for traditional and emerging ski resorts.
Skiers are motivated by the desire to secure the best deals and availability as winter approaches.
Yes, Heidi reports a record year-to-date growth in ski holiday bookings, indicating strong interest for the upcoming season.