As schools break up for the summer - and following another heatwave gripping the UK- the great British staycation is continuing to lose ground. New tracking research from AllClear Travel Insurance reveals that UK holidays have fallen dramatically in popularity over the past two years, while millions more Britons are choosing short-haul breaks to Europe instead. The figures challenge the long-held belief that hot UK summers encourage more people to holiday at home. Instead, travellers appear to be opting for destinations better equipped for prolonged high temperatures, with reliable sunshine, air-conditioned hotels, restaurants and public transport - and infrastructure better designed to cope with summer heat.
UK staycations have fallen dramatically in popularity over the past two years.
Millions more Britons are opting for short-haul breaks to Europe.
The recent figures suggest that hot UK summers do not necessarily encourage more people to holiday at home.
The trends are highlighted by tracking research from AllClear Travel Insurance.