Many know Hannam-dong as one of Seoul's wealthiest neighborhoods, a hilly pocket of Yongsan-gu lined with embassies and diplomatic residences. Designer flagships, art spaces and boutiques share the same slope, drawing the fashion-conscious to explore its alleys and enjoy one of the capital's quieter shopping experiences. The elbow room is what matters for travelers weighing Hannam against Seongsu-dong. Seongsu now absorbs a large portion of Seoul's shopping tourism and pop-ups, and weekends ther
Hannam-dong is known for being one of Seoul's wealthiest neighborhoods, featuring designer flagships, art spaces, and boutiques.
Hannam-dong offers a quieter shopping experience with more elbow room, while Seongsu-dong is busier and attracts more shopping tourism.
Travelers should visit Hannam-dong for its mix of high-end shopping, cultural spaces, and a serene atmosphere away from the bustling crowds.
Hannam-dong features Korea's hottest homegrown labels, alongside international designer brands.