The Hawai‘i Tourism Authority (HTA), the state agency responsible for representing the Hawaiian Islands brand globally, has selected ETM to lead its European marketing and communications activity through 2029. Operating as Hawaiʻi Tourism Europe (HTE), the account will be led from the UK by ETM, with dedicated account management and PR representation in Germany through New Age Marketing, part of ETM.
The HTA represents the Hawaiian Islands brand globally and promotes tourism.
ETM has been selected to lead the European marketing and communications activity.
ETM will manage the account through 2029.
ETM will focus on the UK and Germany for PR representation.