Google's agentic hotel booking is finally launching in AI Mode, nine months after it was first teased. Skeptics may see it as a redux of the shuttered Book on Google tool, but here's why the company thinks it has a better shot.
It is a new AI-powered tool that helps users book hotels more efficiently.
The new tool uses AI for a more personalized and streamlined booking experience, addressing previous limitations.
It was launched in AI Mode nine months after its initial announcement.
AI Mode enhances the booking process with better recommendations and user interactions.