On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk dig into how the hotel industry measures success, where capital is flowing, and who controls the information guests use to make decisions.
GMH Hotels has introduced a new metric that is influencing how hotels measure success and allocate resources.
Hotels are reassessing their strategies to align with the evolving metrics that prioritize guest information and capital flow.
The podcast discusses how various stakeholders in the hotel industry influence the information available to guests.