Tourism's future depends on governance, not just promotion. Governments should elevate tourism to the highest levels of policymaking through cabinet leadership, tourism impact assessments, and stronger public-private partnerships. By integrating tourism into national strategy, countries can strengthen economies, diplomacy, sustainability, and international cooperation for generations to come. SOURCE: From Tourism Promotion to Tourism Governance BY: eTurboNews
Governance ensures sustainable development, enhances collaboration, and aligns tourism with national strategies.
By integrating tourism into high-level policymaking and fostering public-private partnerships.
It strengthens economies, improves diplomacy, and promotes sustainability and international cooperation.
They evaluate the effects of tourism policies, helping to guide sustainable practices.