Despite weekly drops from fast-fashion brands and fast-moving trend cycles, a growing number of consumers are shopping differently. For Generation Z, shopping is less about browsing department stores or following platform rankings and more about "digging," scouring secondhand platforms and shops to unearth pieces that match their taste. That shift, driven by rising living costs and value-driven spending, has pushed secondhand consumption out of the margins and into the mainstream. The numbers ba
Rising living costs and value-driven spending are pushing consumers towards secondhand options.
Generation Z prefers 'digging' through secondhand platforms rather than browsing traditional stores.
Yes, secondhand consumption is moving out of the margins and into the mainstream.
Despite fast-fashion trends, many consumers are choosing sustainable secondhand options.