Frieze put Seoul on global art map, but can it sustain the momentum?

Four years ago, Korea’s art market was riding a pandemic-era boom and the inaugural edition of Frieze Seoul fueled expectations that Seoul was poised to emerge as another art capital in Asia. It was also around the time that Korea's art market reached a record 806.6 billion won ($572 million) in sales. International galleries opened new outposts, expanded their existing spaces or staged pop-up exhibitions in Seoul. Korea’s relatively favorable tax regime was another factor that attracted interna

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Frequently Asked Questions

What is Frieze Seoul?

Frieze Seoul is an international art fair held in Seoul, showcasing contemporary art from around the world.

How has the art market in Korea changed recently?

Korea's art market has seen significant growth, reaching record sales of 806.6 billion won in recent years.

Why is Seoul considered an emerging art capital?

Seoul is attracting international galleries and artists due to its favorable tax regime and growing art scene.

Can Seoul maintain its art market momentum?

Sustaining momentum will depend on continued investment in the art sector and support for local artists.