The renewal call comes three weeks after load-out. The title sponsor's new marketing lead was not at the event, has a spreadsheet open, and asks one question: how many people were in the room for the sessions we paid to brand? "Registration was four thousand" is not an answer to that question, and everyone on the call knows it. SOURCE: Event Attendance Tracking Is Quietly Deciding Which Conferences Get Rebooked BY: eTurboNews