Europe’s Independent Hotels Are Still Beating the Global Giants

Marriott, Hilton, Hyatt and IHG dominate global hospitality, but much of Europe remains fiercely independent. From Italy and Austria to Greece and Germany, local hotels are defending their territory with technology, direct bookings and distinctive experiences—while European legislation has quietly helped level the competitive playing field. SOURCE: Europe’s Independent Hotels Are Still Beating the Global Giants BY: eTurboNews

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