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Europe Captures One-Third of Global Leisure Travel Spending as Southern Europe Dominates the Summer

Published 2026-08-17

As millions of travellers head abroad during the peak summer holiday season, Europe has reinforced its position as the world’s leading leisure travel destination, capturing one-third of all global leisure travel spending in 2025, according to new 2026 EIR data from the World Travel & Tourism Council (WTTC), sponsored by Chase Travel, Lead Research Partner. The latest figures show that global leisure travel spending reached $6.15TN in 2025, up 3.5% year-on-year and accounting for 80.5% of total global travel expenditure. Of this, Europe attracted $2TN, equivalent to $1 in every $3 spent worldwide on leisure travel, highlighting the region’s enduring appeal as travellers embark on this year’s summer holidays.

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Frequently Asked Questions

What percentage of global leisure travel spending does Europe capture?

Europe captures one-third of global leisure travel spending.

How much did global leisure travel spending reach in 2025?

Global leisure travel spending reached $6.15 trillion in 2025.

What was the year-on-year growth rate for leisure travel spending?

The year-on-year growth rate for leisure travel spending was 3.5%.

Which region of Europe dominated the summer travel season?

Southern Europe dominated the summer travel season.