Hotel and airline sustainability chiefs welcome the enforcement of legislation that they expect will cut the number of eco-labels — the question is, which ones will survive?
The new EU anti-greenwashing rules aim to enforce transparency and accuracy in eco-labels, reducing misleading environmental claims.
The rules are expected to cut the number of eco-labels, leading to stricter standards and potentially eliminating less credible certifications.
Labels that adhere to rigorous standards and provide clear, verifiable information about sustainability are more likely to survive.
Sustainability chiefs from various industries, including hotels and airlines, support the legislation for promoting genuine eco-initiatives.