Dubai’s luxury hotels face a choice between protecting rates and filling rooms. Value-adds let them do some of both. The question is how long their 2025 buffers will last.
To attract guests without lowering room rates amid competition.
Hotels are providing additional services like complimentary meals, spa treatments, and exclusive experiences.
It's uncertain; the duration of these buffers will depend on market conditions and travel demand through 2025.
They must balance maintaining high rates while ensuring occupancy in a competitive market.