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Dive In With Ruby Turns Urban Hotels into Stages for Europe’s Next Breakthrough Artists

Published 2026-10-12

Urban lifestyle hotel brand, Ruby, part of IHG Hotels & Resorts, has launched Dive in with Ruby, a new series of live music experiences in the UK and Germany, designed to connect guests, locals and music fans with some of the most exciting emerging talent across Europe. Spanning four intimate performances, the series features headline sets from Sasha Keable and Good Neighbours, alongside two curated Secret Sets showcasing rising talent handpicked by the artists themselves.

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Frequently Asked Questions

What is Dive In With Ruby?

Dive In With Ruby is a series of live music experiences launched by Ruby, connecting guests and locals with emerging artists.

Where will the events take place?

The events are held in urban lifestyle hotels across the UK and Germany.

Who are the featured artists?

The series features performances by Sasha Keable, Good Neighbours, and rising talents chosen by the headliners.

How can I attend the performances?

Guests and locals can attend the performances by booking a stay at Ruby hotels or participating in the events.