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Vietnam has emerged as Asia’s favourite family-friendly destination, after a 2026 report revealed that search traffic to the country has witnessed a sharp 30% surge¹. This coincides with record-breaking travel demand, as international visitor arrivals to Vietnam reached 12.25 million in January-June 2026 – a new all-time-high for the first half of a year². Whether they choose to visit the culture-rich north, the sun-soaked central coast or the scenic south, guests will discover a wealth of attractions, activities and experiences that let them learn about Vietnam’s rich culture and explore its natural wonders, while also strengthening their family bonds.