European travellers are showing a growing preference for holidays that allow them to slow down, spend longer in one place and focus on a smaller number of memorable experiences, while also embracing solo travel as part of the shift towards more intentional travel. Building on the second part of the DERTOUR Group Travel Trend Report, which explored why Europeans travel, with a focus on wellbeing and sport, the final part looks at how they want to travel. Slow travel resonates with a broad audience, with 53.2% of the people included in the survey expressing an interest in this style of travel.
Slow travel emphasizes spending more time in fewer destinations, allowing travelers to immerse themselves in local culture and experiences.
Solo travel is becoming popular as individuals seek intentional experiences, personal growth, and the freedom to explore at their own pace.
Slow travel promotes relaxation and mindfulness, helping travelers to reduce stress and enhance their overall well-being during holidays.
Slow travelers typically look for unique, memorable experiences that foster connections with locals and a deeper understanding of the destination.