In a country where the average person drinks 416 cups of coffee a year, the fastest-growing order at the counter is the one without the caffeine kick. Decaffeinated coffee, long dismissed as a fallback for pregnant women and the caffeine-sensitive, has emerged as one of the hottest growth categories in Korea's cafe industry, powered by consumers who want a cup of coffee in the evening without a sleepless night. The numbers show demand rising fast. Korea imported 5,387 tons of decaffeinated coffe
Decaf coffee is popular for evening consumption without affecting sleep.
Initially, it was ordered by pregnant women or those sensitive to caffeine, but now it's mainstream.
Korea imported 5,387 tons of decaffeinated coffee recently.
The average person in Korea drinks 416 cups of coffee a year.