China's latest antitrust ruling puts new scrutiny on how online travel platforms use exclusivity, pricing, and traffic allocation to maintain their edge.
The crackdown is part of China's broader antitrust efforts targeting platform power and unfair practices.
It raises scrutiny on exclusivity agreements, pricing strategies, and traffic allocation among online travel services.
Trip.com may face fines, operational restrictions, and increased competition due to stricter regulations.
No, it is part of a wider initiative affecting multiple online platforms in various sectors.