Certares Bets $2.3 Billion on High-Speed Rail in Europe, Founder Says

Rail has been such a tough sell for Americans traveling to Europe. Perhaps high-speed rail, climate sensibilities, marketing and competition can change that.

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Frequently Asked Questions

What is Certares' investment in high-speed rail?

Certares has invested $2.3 billion in high-speed rail projects in Europe.

Why is high-speed rail challenging for Americans?

High-speed rail has been a tough sell for Americans due to cultural preferences for cars and limited marketing.

How could climate concerns affect rail travel?

Increasing climate sensibilities may encourage more people to choose eco-friendly travel options like high-speed rail.

What factors might change Americans' travel habits?

Improvements in high-speed rail, effective marketing, and competition could shift American travel preferences.