The appointment comes as Brand USA President and CEO Fred Dixon prepares to rejoin NYC Tourism + Conventions.
Caroline Beteta is an experienced tourism leader who has returned to Brand USA as the Interim CEO.
Her return comes as Fred Dixon prepares to leave for NYC Tourism + Conventions.
Fred Dixon was the President and CEO of Brand USA before his transition to NYC Tourism + Conventions.
Brand USA is the nation's destination marketing organization, promoting travel to the United States.