The Caribbean Tourism Organization (CTO) is marking World Tourism Day 2026 by calling for a Caribbean approach to technology that strengthens tourism while keeping people, communities and culture at the center. This year’s theme, “Digital Agenda and Artificial Intelligence to Redesign Tourism,” comes as technology continues to change the way people plan and book travel, discover destinations and share their experiences, as well as how tourism businesses and organizations operate. CTO’s World Tourism Day program on Monday, Sept. 28 is focused on helping the region translate those changes into practical benefits for the sector.
The theme is 'Digital Agenda and Artificial Intelligence to Redesign Tourism.'
CTO is emphasizing a Caribbean approach to technology that prioritizes people, communities, and culture in tourism.
Technology is changing how travelers plan, book, and share their travel experiences, as well as how tourism businesses operate.
It ensures that tourism development considers the needs and values of local communities and cultures.