California is heading to Malta as global tourism leaders gather for the WTTC Global Summit October 7–9. Caroline Beteta brings decades of destination leadership—and a California story spanning Hollywood, wine, technology, Canadian visitors, and LGBTQ+ inclusion—to a global debate about who travels, what they spend, and what tourism leaves behind. SOURCE: California Has a Message for the World at WTTC Malta: You’re Welcome BY: eTurboNews
The WTTC Global Summit is an event where global tourism leaders gather to discuss industry trends and challenges.
Caroline Beteta, a seasoned leader in destination management, is representing California.
Topics include travel spending, tourism impact, and inclusivity in tourism.