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California Has a Message for the World at WTTC Malta: You’re Welcome

Published 2026-08-20

California is heading to Malta as global tourism leaders gather for the WTTC Global Summit October 7–9. Caroline Beteta brings decades of destination leadership—and a California story spanning Hollywood, wine, technology, Canadian visitors, and LGBTQ+ inclusion—to a global debate about who travels, what they spend, and what tourism leaves behind. SOURCE: California Has a Message for the World at WTTC Malta: You’re Welcome BY: eTurboNews

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Frequently Asked Questions

What is the WTTC Global Summit?

The WTTC Global Summit is an event where global tourism leaders gather to discuss industry trends and challenges.

Who is representing California at the summit?

Caroline Beteta, a seasoned leader in destination management, is representing California.

What key topics will be discussed?

Topics include travel spending, tourism impact, and inclusivity in tourism.