Most sustainability commitments in travel measure what travel companies control directly. It's time to measure what they influence.
It refers to assessing the broader impact travel companies have on sustainability, beyond their direct operations.
Considering all stakeholders ensures a more comprehensive approach to sustainability, promoting equity and shared responsibility.
Companies can use metrics that evaluate partnerships, community impacts, and environmental effects to gauge their influence.
Examples include local community engagement, carbon footprint of suppliers, and the sustainability practices of partners.