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Brand USA Thanks World Cup Visitors and Encourages them to Return

Published 2026-07-20

Brand USA, the destination marketing organisation for the United States, has unveiled “More to Love,” an all-new social-first series featuring “Take Me Home, Country Roads” that thanks international fans who travelled to and through the United States during the World Cup and invites them to return and experience more of the country. Timed to the tournament’s closing, the series pairs real moments shared by visitors with the landscapes, communities, and experiences waiting to be explored beyond the host cities.

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Frequently Asked Questions

What is the purpose of the 'More to Love' series?

The series thanks international fans and encourages them to explore more of the U.S.

What song is featured in the series?

'Take Me Home, Country Roads' is featured in the series.

When was the series launched?

The series was launched around the closing of the World Cup.

Who created the 'More to Love' series?

Brand USA, the destination marketing organization for the U.S., created the series.