Booking Holdings Has Begun Merging Agoda, Booking.com, and Priceline’s B2B Units: Scoop

Omri Morgenshtern is running B2B plus Agoda and it wouldn't be surprising to see his role change. He'll be tasked with executing a massive tech migration, while also trying to win new B2B partnerships.

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Frequently Asked Questions

What is the main goal of the merger?

The main goal is to streamline operations and enhance B2B partnerships.

Who is leading the B2B integration?

Omri Morgenshtern is in charge of the B2B integration and tech migration.

What challenges might arise during this process?

Challenges include managing the tech migration and securing new partnerships.

How will this affect customers?

Customers may experience improved services and offerings as a result of the integration.